Strategy
A successful web marketing campaign begins with a strategic approach to driving qualified traffic and conversions.
Client Consultation
At the onset of your web marketing campaign we establish your website's role in your overall sales and marketing strategy. Key questions include:
- Is your website your sole lead generator?
- Does your website sell directly online?
During this consultation we also learn about your products, services and target market. We then outline objectives for the website for a twelve month period. This initial consultation is often carried out with key members of your management team; sales, marketing, IT and PR.
Website Audit
Following the client consultation we conduct a website audit to establish current website activity and performance levels. These act as a benchmark for measuring the impact of the web marketing campaign. Elements we consider include:
- Domain Name Strategy
- Search Engine Visibility
- Traffic Levels
- Traffic Sources
- Lead Generation Activity
- Sales Volumes
- Website Conversion Rate
We also profile how 'search-engine friendly' your website is in terms of site structure, page structure, navigation, internal linking, content placement, image usage and keyword density.
Web Marketing Strategy
Following these two phases we devise a strategic web marketing plan based on your business and website objectives. We set out a series of web marketing initiatives to achieve the desired result, which may be to drive volumes of qualified traffic to the site, improve the quality of your website's sales leads, or increase the conversion rate of your e-commerce site.
Consultancy
Think Web Marketing also advises on broad-scale web strategy. Should you require independent web advice, at any stage of your website lifecycle, please contact us for a project-based consultancy service.