Pay-Per-Click Advertising (PPC)
The advent of the 'pay-per-click' model changed the face of online advertising forever. The principal was simple - as Internet users searched online, the search engines would deliver highly targeted advertising based on the user's search query. For example, if somebody was searching for "Holidays in France", only ads advertising holidays in France would be shown to that searcher. Moreover, instead of the traditional 'pay-per-view' model, the advertiser would only pay if the user clicked though to his site. It is a model that is fair for everyone - the searcher sees relevant advertising at exactly the right time and the advertiser only pays if the searcher visits his site.
Pay-per-click advertising (PPC) is the quickest and most cost-effective way of building brand and acquiring customers in today's online marketplace. PPC is appealing because it is rapid, immediate, measurable and geared towards conversions rather than ad-views. The main PPC search engines are Google, Yahoo and MSN.
Think Web Marketing manages Pay-Per-Click campaigns in competitive industries such as travel, books and real estate, where a strategic and tightly-managed campaign is essential to avoid budget drain. We create your campaign and specialise in structuring it so that it is scaleable as your keyword pool grows. We create ad texts, set competitive bidding and activate conversion tracking to ensure all traffic originating from your PPC campaign is tracked. We then begin a cyclical process of campaign optimisation to ensure conversion success for your business:
- Monitor campaign progress
- Identify keyword opportunities
- Root out under-performing keywords
- Optimise ad text
- Optimise bid position
- Optimise ad URLs
The frequency with which a campaign is managed depends on the size of the campaign, the number of keywords, the cost-per-click and the competitiveness of your industry online.
If you are interested in appearing in the top three positions on the major search engines through a pay-per-click campaign, or if you have an existing PPC campaign that is not delivering desired results, please contact us.