Keyword Research

We are strategic in the selection of your campaign keywords in order to create a web marketing campaign that stands the test of time. Keyword research and optimisation is at the heart of Pay-Per-Click Advertising, Search Engine Optimisation (SEO), Content Optimisation and Web Analytics. For this reason it is considered the backbone of a successful web marketing campaign.

We brainstorm with your business departments to pinpoint obvious keywords that your potential visitors may be searching for. We call these "root" terms. From these root terms we develop your keyword pool identifying other key words including singular and plural versions, misspellings, synonyms, brand-related terms, slang terms, industry terms and specific product terms. We then use relevant industry tools, e.g. Google and Yahoo keyword generators, to compile a list of the most lucrative keywords for the campaign. Lucrative keywords are those that drive large volumes of website traffic as well as being targeted enough to deliver conversions to your site.

While strategic keyword research is important at the onset of your campaign, it is in fact an on-going process. Your keyword pool and keyword activity is continually monitored through pay-per-click reporting and web analytics to evaluate which keywords receive the most searches, the most conversions and the highest conversion rates.

If you would like to develop a strategic keyword list, or if you would like assistance with existing keywords, please contact us.