Case Study: Speech Writers
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- Client
- Speech-Writers.com
- Type of site
- E-Commerce
- Industry
- Professional Services
- Traffic
- 125,000 Unique Visitors p/m
Background
Speech-Writers.com sells pre-written speeches worldwide for all occasions - weddings, birthdays and anniversaries.
Objectives
Think Web Marketing was initially contracted to optimise visibility and traffic for the French version of the site www.discours-en-ligne.fr. Think Web Marketing now manages all web marketing for the Speech-Writers network of sites.
Campaign Overview
Within six weeks of implementing the French web marketing campaign, Speech-Writers.com engaged Think Web Marketing to manage the main English site and eventually its entire network of sites. Optimisation carried out for Google Adwords on the English site was so successful that results outperformed optimisation carried out by Google's own strategists.
The Speech-Writers.com campaign involves intense pay-per-click management, web analytics and keyword research. Search engine optimisation (SEO) is also carried out in conjunction with the technical team to maintain the sites' visibility in the natural search engine listings in this highly competitive space. Think Web Marketing has managed Speech-Writer's web marketing campaigns for over two years. In this time campaigns have been rolled out for three European markets; German, Italian and Dutch, with additional markets in the pipeline. Think Web Marketing works with Speech-Writer's translators in optimising these foreign language campaigns.
Results
Speech-Writers.com has been trading online since 1994. The company director and technical team are already highly versed in the creation of search-engine friendly sites and in SEO techniques. It is therefore precision-targeted web marketing that Think Web Marketing brings to the campaign. In the first year of web marketing management, Think Web Marketing increased Speech-Writer's sales by 73%. In the second year, growth increased by an additional 45%. Increasing conversion rate is also an on-going objective for e-commerce websites. In the time that Think Web Marketing has managed the Speech-Writers.com network, conversion rate has increased by 25%. (All Data Sources: Fred Crowe, Founder & Director Speech-Writers.com).