Background

Power Plate is a revolutionary health and fitness machine that works the body's muscles through vibration technology - 10 minutes three times a week, keeps the body in ultimate shape. The Power Plate machine has already been embraced by celebrities and sports stars around the world. The company has tripled sales in the last three years in the French market alone.

Objectives

Think Web Marketing co-ordinates a national web marketing strategy for Power Plate France.

Campaign Overview

Think Web Marketing has been leading Power Plate's web marketing strategy for over three years. Phase one of the campaign was carried out in 2004-2005 to drive online visibility, build traffic and generate sales leads to the official website www.power-plate.fr. Phase two began in 2006 with the design and development of a dedicated e-commerce platform and ambitious online sales targets.

Think Web Marketing is now an integral part of the Power Plate sales and marketing team, leading online sales initiatives and co-ordinating all web marketing channels including; a dominant search engine presence, cutting-edge online advertising and online reputation management. The campaign is devised, led and implemented through French.

Results

Power Plate is growing from strength to strength in the French market, with sales tripling in the last three years. Think Web Marketing has played a pivotal role in the companies success by creating a sustained and strategic presence for its network of websites.

Read Testimonial