Background

Azur-Online specialises in city apartment rentals throughout Europe. Its primary market is Cannes, delivering fully-serviced rental management for property owners during the Cannes Film Festival, Cannes congresses as well as holiday periods. The target market is business and holiday travellers.

Objectives

The core objectives of the web marketing campaign are to drive sustained qualified traffic and an ambitious level of enquiry conversion.

Campaign Overview

Think Web Marketing has been working with Azur-Online for over three years. In that time the site has achieved exponential traffic and sales enquiry growth. The success of the Azur-Online campaign lies largely in the company embracing search marketing as an integral part of their sales and marketing strategy from the very beginning. The site has undergone two redesigns in the past three years and at each stage Think Web Marketing consulted with designers to ensure the site was structured for optimum search engine findability and ranking. Think Web Marketing has also been involved at the highest strategic level, helping shape the future web marketing strategy of this rapidly expanding company.

Results

The Azur-Online results speak for themselves. Sales enquiry growth levels over the last three years are indicated below. Think Web Marketing has also been instrumental in making site recommendations that continually increase website and enquiry conversion rate.

• Yr 1-2: 300%
• Yr 2-3: 250%
• Yr 3-4: 175% to date

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